In 2015, 5 people first set out to revolutionize the way people buy and sell sneakers online. Now in 2019, we are the largest and most trusted sneaker marketplace in the world, with over 500 talented and diverse team members. Being a part of this growth from the beginning has been challenging, rewarding and still hasn’t stopped.
As the first designer at the company, I’ve juggled product design, user experience, mobile development schedules, branding and team building in an ever changing environment. Over the years I’ve adapted constantly to our growing company, growing user base and diverse business needs. I’ve been able to learn from and experience many sides of the business. In 2019, I’m happy to be focusing on mobile UX/UI with my teammates. This is the core of the product that helped get us to where we are today.
Today, I lead iOS, Android and GOAT.com features beginning from research, to prototypes, into end development making sure all moving parts are up to our high standards.
GOAT Black Friday 2018
GOAT’s Black Friday contest is what got us on the map in 2015, when highly coveted sneakers were offered at retail price—in some cases for thousands of dollars less than market value. Every year since, GOAT has strived to give customers a great experience and more chances to win.
In 2018, we introduced an interactive map (using Map Box), and augmented reality to the contest, educating people about sneaker culture and interacting GOAT’s brand. About 100 places around the world were geofenced to activate this AR experience, and awarded participants with increased changes of winning.
In November 2018, we had 2 million users and the 6th most downloaded app on Black Friday.
GOAT Black Friday App walkthrough
Design/UI/UX: Lauren Gallagher Product Manager: Alle Powers Visual Design: Samuel Guillopé-Weissler Video Production: G. White
From November 2011 through November 2012, I worked on Barack Obama's re-election team at the Chicago Headquarters office. Our design team produced an enormous amount of work. Below I've collected wild shots of various pieces I worked on from event materials, to posters and credentials for volunteers around the country.
Something like 90% of startup ideas do not work out. Superb was one of them. Our team did an amazing job of building the product, and realizing it was time to pivot in 2015 to something the world was more excited about, and finally become part of the 10% that does work out.
Moto X launch campaign (process animations). Created with Razorfish, Chicago.
Screen printed poster for Women for Obama. Part of the Obama 2012 merch collection.
POSTERS FOR PRIDE
Submission to Posters for Pride gallery show in at Chicago Art Dept, 2014. 11x17 1 color screenprint.
Created an installation for a New Year's Eve party at Ignite Glass Studio in Chicago. 400 4x4 inch mirrors screen printed (with the help of @idiotpull!)
Guests at the party wrote on each one and took em' home at the end. Of course, you can write whatever you'd like. Cheers.
Measure twice, print/tape/hang/live once.
Sandy Spang needed an identity for her campaign to win a seat in Toledo, Ohio's city council. Yes, she won.
A promotional and educational booklet to accompany two new cognacs released by Courvoisier®. These age declared cognacs are the first of their kind, and were launched worldwide in 2011. Art Director Lauren Gallagher Copy Writer T.S. Elliott Associate Creative Director Beth Positano